AI Insights · Timothy · April 2025
Top 5 Drawing & Coloring Apps Performance in New Zealand Q1 2025
Explore the performance trends of the top drawing and coloring apps on a unified platform in New Zealand during the first quarter of 2025, highlighting downloads, revenue, and user engagement.
In the first quarter of 2025, the top drawing and coloring applications on a unified platform in New Zealand showed varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at these trends based on Sensor Tower data.
Color Pop AI - Coloring Book from MWM saw a notable peak in weekly revenue at approximately $529 in late March. Downloads fluctuated throughout the quarter, with a high of around 1.2K at the start and a resurgence to 1K by the end. Active users experienced a slight decline, stabilizing at around 3K.
Color by Number：Coloring Games by Wildlife Studios had a consistent weekly revenue, peaking at $411 in January. Downloads and active user numbers saw a gradual decline, with downloads dropping from 1.1K to around 582, and active users decreasing from 3.3K to 2K.
Disney Coloring World from StoryToys Limited recorded a steady revenue with a peak of $336 in early February. Downloads were highest at 464 in early March, while active user numbers fluctuated, peaking at 543 in the same period.
Drawing for kids - baby games by Bimi Boo Kids witnessed stable revenue growth, ending the quarter at $288. Downloads remained consistent, hovering around 200, while active users showed minor fluctuations, ending at 691.
Crayola Create and Play: Kids by Crayola experienced a peak in revenue at $246 in late February. However, downloads remained low, with a peak of 133 in mid-February. Active user engagement peaked early in the quarter, with a decline towards the end.
For more detailed insights and analysis, visit Sensor Tower.
